It was a v60 filter coffee on a mountain side in the French Alps that changed Noni’s life. Not only  did it taste exquisite, but the story behind it was beautiful too. It had been brewed by Ian and  George, who were also just starting out on their coffee journey and were so excited to share the  journey of the coffee, the producers and the story behind it. 

Noni was hooked. 

Eager to learn more about small-scale, sustainable and specialty coffee production, she continued her  journey at a London roastery, working her way up the ranks she enjoyed all the stages of the industry  and finally took herself on a trip to Peru to meet the coffee farmers for herself. Further trips took her  

to Ethiopia and Kenya; learning more about the coffees and the environmental issues and finding  herself drawn to a business model that was focussed on improving the environmental impact of  coffee production: to reduce water use and pollution, and how to farm in a climate positive way.  Meeting with farmers, their families and workers, Noni discovered the beautiful, complex – and  deeply fragile – world of coffee production. 

7 years later, she opened Noni’s Coffee Roastery in Stroud. 

Noni’s pledge 

  • To help small-scale farmers flourish by developing mutually beneficial partnerships. ·That coffee will taste great to everyone. 


Noni in the Press: 

Barista Magazine Article: 

Stroud News Article: 



Pictures are available on request: 

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